Nike is all about the comfortability and appearances that the products should have. Being that Nike focuses on those two things they try to target every type of age group. Mostly the young active group also known as generation Y comes to a majority because time changes and new trends come to play. Fashion being a big category now and the young population really caring about their appearance, Nike tries to make the best looking sneakers in the market. Then for the other groups like baby boomers and some generation X that don't look at their appearances as much as how they look at the comfortability, Nike tries to do the best comfortable shoes in the market. Nike also tries to have a stable and reasonable price in all their products. The highest prices a Nike shoe would go for is $200.
Nike being a worldwide brand they try to represent every group in every given area that they are located on. Being equal to all types of race, gender and age is an opportunity that Nike has taken to do the best they can.
"If you have a body, you are an athlete."
Generally a good blog. Be very specific when writing, it will help keep the reader interested and he/she will come back.
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