week 2: stratigic planning

Nike's mission, "To bring inspiration and involvement to every athlete in the world".

Nike has kept growing with the help of Cole Haan, Converse Inc, Hurly International, Nike Golf and Umbro Ltd. Their strategy plan on investing in opportunities that help them long-term is a big hit. With the companies help they reach to $2.5 billion and $19.2 billion in revenues.

Nike's goal in 2010 was to target there strengths on being the top sport brand in the world. Adidas being the top competition, Nike took the pleasure of taking what Adidas adored the most, sponsoring the World Cup. Adidas always been the traditional sport brand to sponsor the World Cup. Nike did what they always do and took over what ever they wanted. Making a commercial titled "Write The Future", generating more excitement for the game. As well as helping Nike market business and making the competition weaken.

Nike really being involved in the soccer events. They made a program that offers soccer training, (Soccer+). With the "Write The Future" commercial inspiring athletes, they also were marketing their products like the CTR360 cleats that allowed access to the top training from top players and coaches.