Nike has become a very successful company throughout the years by following a code of ethics. "Nike's code of business conduct and ethics is a reflection of that commitment and serves to formalize the principles under which they operate". Having a brand and reputation like Nike, employees and everyone in the work place must live up towards the name so everyone are expected to be honest, loyal, trustworthy, fair, accountable, and also care for others.
Nike does whatever consumers would like to have in a work environment so they can come back and be welcome. Making a safe comfortable place to be without worrying about any type of harassment and discrimination.
"Nike is committed to socially responsible sourcing practices".
Nike has a five-year goal expansion leading up to 2011 that focus on their main issues:
- Create sustainable products and business models.
Having to make footwear, apparel and equipments with environmentally preferred materials.
Manufacturing footwear with a reduction of carbon dioxide.
Investing $315 million into programs to try to save communities from HIV/AIDS.
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