The Nike company has a very interesting story. Phil Knight the founder of the brand was a former runner for the Olympics in 1959. His idea for his success came from his experience in the athletic world. Knight wanted to make a living with out leaving is passion for athletics. He teamed up with his coach Bill Bowerman also the founder of Nike. Bowerman wanted to create a lighter and durable racing shoe.
In 1963 Phil Knight took a trip to Japan to find a start toward a successful life. Knight knew Japan was the place where low cost products can be produced and shipped to the United States. He scheduled an interview with a Japanese running shoes manufacturer. Their company was called "Tiger" they weir looking to sell to American runners, Knight proposed his idea called "Blue Ribbon Sports".
By 1971 Knight and Bowerman created the "Nike" name and "Swoosh" logo with the help of Caroline Davidson a advertiser. In the late 70's Blue Ribbon Sport became Nike. The name changing increases the sales from $10 million to $270 million.
Nike became a big hit for the athletic and marketing world. Consumers want to buy Nike products because of the image and the advertising Nike did like the slogan "Just Do It". As well as sponsoring the top notch athletes like Michael Jordan to promote and create better consuming shoes for the buyers interest, with a high sell price. By 1996 Nike was awarded for Marketer of the year with a revenue of $6.74 billion.
Nike has been successful thoughout the years and one of their most valuable possession is having Michael Jordan. Michael Jordan has made so much money with Nike that he owns a part of Nike. Having his own brand "Air Jordan". Air Jordan has always made the best shoes for the consumers, that it has not gotten out of style.
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