Nestle's Social Irresponsibility

Nestle being one of the most successful food based company around the world they also had their flaws as well. Being made by Henri Nestle in 1867, in Vevey, Switzerland many little companies was made all around the world. Nestle was being criticized a lot for having to use unethical marketing practices to promote the sales of some of its products. Saying that their formula milk for infants was better than mother milk. That type of claim made health agencies search Nestle`s companies around the world. Making a big demand to stop getting their cocoa where they commonly get it. All the issues that was going on toward Nestles couldn't get any bigger but unfortunately it, did in Asia the products was too expensive. 

week 4 - marketing environment

Nike is all about the comfortability and appearances that the products should have. Being that Nike focuses on those two things they try to target every type of age group. Mostly the young active group also known as generation Y comes to a majority because time changes and new trends come to play. Fashion being a big category now and the young population really caring about their appearance, Nike tries to make the best looking sneakers in the market. Then for the other groups like baby boomers and some generation X that don't look at their appearances as much as how they look at the comfortability, Nike tries to do the best comfortable shoes in the market. Nike also tries to have a stable and reasonable price in all their products. The highest prices a Nike shoe would go for is $200.
Nike being a worldwide brand they try to represent every group in every given area that they are located on. Being equal to all types of race, gender and age is an opportunity that Nike has taken to do the best they can.

"If you have a body, you are an athlete."

Clothing Label and Origin

1. H&M pants - Made in Bangladesh
2. H&M hoodie sweater - Made in Bangladesh
3. H&M leather belt - Made in Sweden
4. Hanes briefs - Made in Dominican Republic
5. Hollister t-shirt - Made in Peru
6. Prada sneakers - Made in Italy

week 3 - Ethics and Social Responsibility

Nike has become a very successful company throughout the years by following a code of ethics. "Nike's code of business conduct and ethics is a reflection of that commitment and serves to formalize the principles under which they operate". Having a brand and reputation like Nike, employees and everyone in the work place must live up towards the name so everyone are expected to be honest, loyal, trustworthy, fair, accountable, and also care for others.

Nike does whatever consumers would like to have in a work environment so they can come back and be welcome. Making a safe comfortable place to be without worrying about any type of harassment and discrimination.

"Nike is committed to socially responsible sourcing practices".
Nike has a five-year goal expansion leading up to 2011 that focus on their main issues:

• Create sustainable products and business models.

Having to make footwear, apparel and equipments with environmentally preferred materials.

• Climate change.

Manufacturing footwear with a reduction of carbon dioxide.

• Contributions.

Investing $315 million into programs to try to save communities from HIV/AIDS.

week 2: stratigic planning

Nike's mission, "To bring inspiration and involvement to every athlete in the world".

Nike has kept growing with the help of Cole Haan, Converse Inc, Hurly International, Nike Golf and Umbro Ltd. Their strategy plan on investing in opportunities that help them long-term is a big hit. With the companies help they reach to $2.5 billion and $19.2 billion in revenues.

Nike's goal in 2010 was to target there strengths on being the top sport brand in the world. Adidas being the top competition, Nike took the pleasure of taking what Adidas adored the most, sponsoring the World Cup. Adidas always been the traditional sport brand to sponsor the World Cup. Nike did what they always do and took over what ever they wanted. Making a commercial titled "Write The Future", generating more excitement for the game. As well as helping Nike market business and making the competition weaken.

Nike really being involved in the soccer events. They made a program that offers soccer training, (Soccer+). With the "Write The Future" commercial inspiring athletes, they also were marketing their products like the CTR360 cleats that allowed access to the top training from top players and coaches.

Week 1-History and mission statement

The Nike company has a very interesting story. Phil Knight the founder of the brand was a former runner for the Olympics in 1959. His idea for his success came from his experience in the athletic world. Knight wanted to make a living with out leaving is passion for athletics. He teamed up with his coach Bill Bowerman also the founder of Nike. Bowerman wanted to create a lighter and durable racing shoe.

In 1963 Phil Knight took a trip to Japan to find a start toward a successful life. Knight knew Japan was the place where low cost products can be produced and shipped to the United States. He scheduled an interview with a Japanese running shoes manufacturer. Their company was called "Tiger" they weir looking to sell to American runners, Knight proposed his idea called "Blue Ribbon Sports".

By 1971 Knight and Bowerman created the "Nike" name and "Swoosh" logo with the help of Caroline Davidson a advertiser. In the late 70's Blue Ribbon Sport became Nike. The name changing increases the sales from $10 million to $270 million.

Nike became a big hit for the athletic and marketing world. Consumers want to buy Nike products because of the image and the advertising Nike did like the slogan "Just Do It". As well as sponsoring the top notch athletes like Michael Jordan to promote and create better consuming shoes for the buyers interest, with a high sell price. By 1996 Nike was awarded for Marketer of the year with a revenue of $6.74 billion.

Nike has been successful thoughout the years and one of their most valuable possession is having Michael Jordan. Michael Jordan has made so much money with Nike that he owns a part of Nike. Having his own brand "Air Jordan". Air Jordan has always made the best shoes for the consumers, that it has not gotten out of style.