week 11 - Integrated Marketing Communications

Nike has it is own unique way to promote their products for the consumers need. Nike really uses their advantage of the sports they are involved in, the athletes and celebrities they sponsor. Nike`s promotional strategy help them stay up from the competitive advantages. Nike has releases the Manny Pacquiao collection of shoes, gear and apparel to promote for the boxing aspect of sports entertainment as well as beating the competition.

Nike communicates in all types of ways to reach out to the consumers. Nike uses mass communication to involve a large audience. Nike being a worldwide brand they communicate by using the world wide web and the television. Nike also uses interpersonal communications in all their Nike Town Stores and their online communication like their blog, Inside.Nike.com.

Nike makes sales everyday, their concept in selling is using the AIDA and Promotional Mix.

• Attention - Letting the consumers know about the product in commercials or events like boxing fights.
• Interest - Up coming boxers or anyone at that, that consumers would like the Manny Pacquiao collection.
• Desire - Letting the consumer know that this is the best product to use. Only the best people uses it and is affordable.
• Action - Satisfying the consumer and the seller.