week 10 - product concepts

Nike has a lot of different varieties of products that involves sports. Nike sells shoes, apparel, sports gear and many more from fragrances to watches considering it a family brand. All the sports that Nike sponsors Nike has all the consumers need for their daily sport. Nike is a consumer product that fulfills the costumers personal need. Nike's product modification occurs when there is a problem in the world for example the HIV/AIDS that is affecting in Africa. Nike produces product and advertises it for the (RED) foundation, as well as the LIVE STRONG foundation.

                   
Cristiano Ronaldo and the new CR Mercurial Vapor SuperFly II from Nike.