Week 8: Advertsing and Public Relations

Nike does a lot of advertising most of the advertising are institutional. Nike has an image to uphold being the top sports brand in the world. Having so many products coming out every time Nike does video ads on specific sports for specific product or sometimes Nike might do a mix advertisements of all the sports. But the way Nike really attracts the costumer is by sponsoring high ranked athletes and some celebrities to show have the experience of the product.

Nike ad for women that would love

 to have a BIGGER BUTT.                                                                         

 

                                                           Labron James professional basketball player

                                                           as well as one of the faces of Nike.

                                                           

Nike spended $2.35 billion in 2009 on just advertising world wide.

Nike has helped Lance Armstrong and his foundation LIVESTRONG to help fight Cancer. By Nike having to use advocacy advertisements to show the seriousness about Cancer the consumers help by buying LIVESTRONG footwear, apparel and other products. To help all the people that have Cancer.