Nike is one of the biggest and most know sport retailing stores worldwide. Nike is a franchise store expanding all over the world. Nike gives in store retailing as well as non store retailing. The online retailing is so popular and consumers love it because it makes consumers seem that their at the store. The trust that Nike has earn from the consumers is very important for retail. Consumers don't have to worry about getting the wrong size of purchase because with Nike you get what you pay for.
Nike uses famous athletes to promote their products in games and commercials as their retailing mix to attract consumers. There's so many different type of consumers and not so many Nike stores out there, for example in New York City there's only one Nike store and is on 5th ave meaning wealthy buyers all around. So what Nike has done is make contracts with well know sports stores around the urban communities like Footlocker, Footaction and many more to have easier access to what consumers need, as well as having a reasonable prices for the working class.
I recently went to the Nike store to buy a pair of sneakers that I have made in the NikeID program they have made so consumers that doesn't like what they see in the store or the website they can customize their own pair of shoes or what ever you desire. I felt welcomed when i entered the store. it was like an adventure when I was there because you feel like your an athlete even though most people don't play sports. and is a good thing because every type of consumer like baby boomers can have that feeling when they was young. Costumer service was great I was at the last floor waiting for my sneakers and it didn't even take 5 minutes until I had my sneakers in my hands making you seem very important costumer.
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