week 9 - Sales Promotion and Personal Selling

 Nike has a way to attract its customers and also save them money. Nike not having enough stores around its consumers they have franchisee stores like footlocker and other sports stores to sell them their products. Nike presents a lot of coupons when there is a season starting to come. Personally Nike being the best sports brand their customers are mostly loyal . If one is a member of Nike and they might be customizing a pair of sneaker on NIKEiD Nike can take percentages off for being a custom made product.
                    

Nike has promotions for each of its different sports it invests like golf, running, basketball, soccer, tennis and more.

Week 8: Advertsing and Public Relations

Nike does a lot of advertising most of the advertising are institutional. Nike has an image to uphold being the top sports brand in the world. Having so many products coming out every time Nike does video ads on specific sports for specific product or sometimes Nike might do a mix advertisements of all the sports. But the way Nike really attracts the costumer is by sponsoring high ranked athletes and some celebrities to show have the experience of the product.

Nike ad for women that would love

 to have a BIGGER BUTT.                                                                         

 

                                                           Labron James professional basketball player

                                                           as well as one of the faces of Nike.

                                                           

Nike spended $2.35 billion in 2009 on just advertising world wide.

Nike has helped Lance Armstrong and his foundation LIVESTRONG to help fight Cancer. By Nike having to use advocacy advertisements to show the seriousness about Cancer the consumers help by buying LIVESTRONG footwear, apparel and other products. To help all the people that have Cancer.

   

                           

week 7 - Retailing NIKETOWN

                                  
Nike is one of the biggest and most know sport retailing stores worldwide. Nike is a franchise store expanding all over the world. Nike gives in store retailing as well as non store retailing. The online retailing is so popular and consumers love it because it makes consumers seem that their at the store. The trust that Nike has earn from the consumers is very important for retail. Consumers don't have to worry about getting the wrong size of purchase because with Nike you get what you pay for.

Nike uses famous athletes to promote their products in games and commercials as their retailing mix to attract consumers. There's so many different type of consumers and not so many Nike stores out there, for example in New York City there's only one Nike store and is on 5th ave meaning wealthy buyers all around. So what Nike has done is make contracts with well know sports stores around the urban communities like Footlocker, Footaction and many more to have easier access to what consumers need, as well as having a reasonable prices for the working class.

I recently went to the Nike store to buy a pair of sneakers that I have made in the NikeID program they have made so consumers that doesn't like what they see in the store or the website they can customize their own pair of shoes or what ever you desire. I felt welcomed when i entered the store.  it was like an adventure when I was there because you feel like your an athlete even though most people don't play sports. and is a good thing because every type of consumer like baby boomers can have that feeling when they was young. Costumer service was great I was at the last floor waiting for my sneakers and it didn't even take 5 minutes until I had my sneakers in my hands making you seem very important costumer.
               

A Nike Consumer

                  

There is no hesitation in buying a pair of Nike sneakers here.

Week 6: Consumer Decision Making

Nike is successful because they understand their consumers decision making on what they are asking for in a product. Nike makes it easy for the consumers to know what they really want when they are ready to buy. For every product that Nike sells from shoes, apparel and sport materials Nike have a rating on how many people like their products and comments towards it. Buying a product there's always a process. Many consumers react to the external stimuli when seeing or hearing about the new product that a friend or a famous athlete recommends it to everyone.
Nike know when a product should be out in stores. Nike consumers are more likely to be on the routine response behavior because not to much thinking done when buying a Nike product. Nike is know for being the best sports brand, so to think about buying a product is unusual unless it comes to need of the purchase.
Most of the time consumers behavior comes from the social class that they came from but Nike they tried to not just target one aspect but all types so they can be equal to each other when it comes to buying a product.

Week 5 - Developing A Global Vision

Nike's headquarter is located next to Beaverton, Oregon and they have access to all the stores in the world. Nike today has operations all around world in more than 160 countries throughout 6 continents. Nike manufactures all around Asia having that side of the world know all about the brand. For Nike mainly being a sports brand Nike tries to target all major sports especially soccer. Soccer being the most popular sport in the world Nike had the opportunity in 2009 to sponsor the world cup finals. By doing just that Nike had cut his competitions away and got their image notice even more.