Week 14 - Segmenting and Targeting Markets

Nike knows that segmentation is something very important because if one knows the consumers the company can arrange a better market. Nike targets everyone who plays sports and are active and people who just where shoes. Nike satisfies all demographics from baby boomers to tweens. The success in reaching out to all people and all situation like in the Family Life Cycle (FLC) increases Nike's sales. The products Nike make are made by reaching out to consumers using the one-to-one market as well as positioning their clients.

Week 13 - Developing And Managing Products

Nike has so many new products releasing every time one can not keep track of all the products. what Nike does is have a new product strategy to lour costumers. having celebrities names faces on the advertisements of the product. Nike has recently came out with the Nike Free Run+ sneakers and in their advertisement Oprah Winfrey is mentioned being one of her favorite things.

 

http://store.nike.com/us/en_us/?l=shop,nikefree&cp=USNS_NikeFree_110110?sitesrc=USLP#l=shop,nikefree

Nike Free Run+ is a upgrade of Nike's first running shoe that felt like one was running barefooted. Nike wants to bring back to the environment and how it feels when running freely with nothing on. That is Nike's goal so one can wear this sneakers and asking themselves where is the rest of the shoe. There is a lot of test marketing  for the product to see if it sells or not. The more it sells Nike builds a commercialization for a broader crowd and having a product life cycle (PLC).

week 12 - Customer Relationship Management

Nike has a great brand and with out their costumers they would not be where they are now. Nike has built a relationship with their costumers to a point that the consumers helps Nike to make the products that the consumers desire. the way Nike and their consumers get in contact is having customer relationship management (CRM) system. the touch points are the places where consumers interact with Nike like in Nike's blog, stores, website and events. in this sources Nike gets general feedback on products that consumers have bought and ideas of new products to make. to have a loyal consumer nike ask them basic questions like their name age what they like and dont like relating the brand to keep it in their (CRM) marketing database.

The Old NIKE Ads

                                   

                       Nike Golf Shoe – First For Jocks (1988)

                                  

                      Nike Aqua Socks Surfers Like it Wet (1989)

                                  

              Bo Jackson Nike Air Trainer SC Shoe Photo (1989)

                                    

                              Nike Air Sneaker Shoe (1990)

                                  

           Mike Powell Nike Air Cross Trainer Shoes Photo (1992)

                                     

                                                   1993

                                   

           Alonro Mourning BasketBall Georgetown Nike (1994)

week 11 - Integrated Marketing Communications

Nike has it is own unique way to promote their products for the consumers need. Nike really uses their advantage of the sports they are involved in, the athletes and celebrities they sponsor. Nike`s promotional strategy help them stay up from the competitive advantages. Nike has releases the Manny Pacquiao collection of shoes, gear and apparel to promote for the boxing aspect of sports entertainment as well as beating the competition.

Nike communicates in all types of ways to reach out to the consumers. Nike uses mass communication to involve a large audience. Nike being a worldwide brand they communicate by using the world wide web and the television. Nike also uses interpersonal communications in all their Nike Town Stores and their online communication like their blog, Inside.Nike.com.

Nike makes sales everyday, their concept in selling is using the AIDA and Promotional Mix.

• Attention - Letting the consumers know about the product in commercials or events like boxing fights.
• Interest - Up coming boxers or anyone at that, that consumers would like the Manny Pacquiao collection.
• Desire - Letting the consumer know that this is the best product to use. Only the best people uses it and is affordable.
• Action - Satisfying the consumer and the seller.

week 10 - product concepts

Nike has a lot of different varieties of products that involves sports. Nike sells shoes, apparel, sports gear and many more from fragrances to watches considering it a family brand. All the sports that Nike sponsors Nike has all the consumers need for their daily sport. Nike is a consumer product that fulfills the costumers personal need. Nike's product modification occurs when there is a problem in the world for example the HIV/AIDS that is affecting in Africa. Nike produces product and advertises it for the (RED) foundation, as well as the LIVE STRONG foundation.

                   
Cristiano Ronaldo and the new CR Mercurial Vapor SuperFly II from Nike.

week 9 - Sales Promotion and Personal Selling

 Nike has a way to attract its customers and also save them money. Nike not having enough stores around its consumers they have franchisee stores like footlocker and other sports stores to sell them their products. Nike presents a lot of coupons when there is a season starting to come. Personally Nike being the best sports brand their customers are mostly loyal . If one is a member of Nike and they might be customizing a pair of sneaker on NIKEiD Nike can take percentages off for being a custom made product.
                    

Nike has promotions for each of its different sports it invests like golf, running, basketball, soccer, tennis and more.