Week 14 - Segmenting and Targeting Markets

Nike knows that segmentation is something very important because if one knows the consumers the company can arrange a better market. Nike targets everyone who plays sports and are active and people who just where shoes. Nike satisfies all demographics from baby boomers to tweens. The success in reaching out to all people and all situation like in the Family Life Cycle (FLC) increases Nike's sales. The products Nike make are made by reaching out to consumers using the one-to-one market as well as positioning their clients.